Flagship
4,000 m²
Immersive destination showroom
What We Do
From source to customer.
We manage an integrated operating chain spanning sourcing, product, quality, logistics, retail and customer experience.
The operating chain
- 01 Discover Global trends & product opportunities
- 02 Source Supplier identification & procurement
- 03 Control Quality, compliance & packaging
- 04 Move Consolidation & international logistics
- 05 Sell Retail & distribution
- 06 Learn Customer & operational data
Learn returns to Discover. A connected operating model designed to improve with every cycle.
Capability 01
Sourcing
Through the Group’s own sourcing platform, it has access to more than 1,000 active suppliers across five continents.
The platform manages design, supplier selection, product sourcing, quality control, compliance, consolidation, packaging and international logistics, creating a diversified sourcing infrastructure supporting Etnika’s retail operations.
- Brazil
- Turkey
- France
- Italy
- Spain
- Poland
- Germany
- China
- Vietnam
- India
- Malaysia
Highlights from a broader global supplier network.
Capability 02
Product
Furniture. Objects. Textiles. Lighting. Decoration. Home.
Sourced globally. Curated for how people live locally.
Product is where the platform becomes visible. Ranges are developed with the factories that make them, chosen for material, construction and how long they will last, and edited for the home rather than for the catalogue.
Capability 03
Supply chain
Between the factory and the shop floor sits the part of the business a customer never sees. Quality control, compliance and packaging are settled before goods leave the country of origin. Orders are then consolidated, moved internationally and distributed locally.
Running it as one chain keeps quality, cost and timing answerable in a single place, and gives the Group visibility from the purchase order to the shelf.
- Quality control
- Compliance
- Packaging
- Consolidation
- International logistics
- Local distribution
Capability 04
Retail
Etnika is the Group’s consumer-facing home and lifestyle brand, bringing together furniture, decoration and everyday home products sourced from around the world.
The concept combines design, quality, discovery and accessible pricing through a flexible multi-format retail model.
Mall
500 m²
Curated mall-based format
Urban
150 m²
Compact urban concept
Capability 05
Technology & data
One connected view of the business.
Our technology infrastructure connects sourcing, purchasing, inventory, logistics, retail and finance, creating greater visibility across the Group and supporting faster, better-informed decisions.
- Sourcing
- Purchasing
- Inventory
- Logistics
- Retail
- Finance
- Data