Flagship
4,000 m²
Immersive destination showroom
Our Ambition
Poland is the beginning.
Our first phase is focused on establishing a strong operating platform in Poland. Over time, our ambition is to leverage the Group’s sourcing capabilities, technology, management infrastructure and flexible retail formats to expand selectively across Central and Eastern Europe.
Poland as the foundation
The first phase is Warsaw: an initial retail footprint of 5,000 m² across three formats, supplied by the Group’s sourcing platform and operated by the Group’s own retail company.
Building the model properly in one market matters more than opening in several. What is being established in Poland is the assortment, the supply chain, the systems and the store disciplines that everything after it depends on.
The path
Warsaw, then Poland, then Central and Eastern Europe.
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01
Warsaw
Establish the model
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02
Poland
Build national scale
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03
CEE
Expand selectively
Direction rather than a rollout schedule. Locations beyond Poland are not committed here.
Designed to replicate
The three retail formats exist so the platform can fit a market rather than wait for the perfect site. All three run on the same assortment, the same sourcing platform and the same systems.
That is what makes the model portable. The expensive parts, sourcing, supply chain and technology, are built once at Group level and carry into every new store and, in time, every new market.
The long term
The Group is privately owned and builds on a horizon of years. That is what lets a supplier relationship or an operating standard survive a season, and it is why expansion is described as selective rather than fast.