Etnika Group
The Etnika flagship store: a long timber-screened building lit from within at dusk, set among birch trees.

Etnika Group

Inspired by the world. Built to scale.

Etnika Group is an international home and lifestyle retail group combining global sourcing capabilities, local retail execution and decades of operating experience.

Discover the Group ↓ Etnika Poland ↗

Who we are

We are building the next generation of home retail.

Etnika Group brings together global sourcing, integrated supply-chain capabilities, technology and local retail expertise to build scalable home and lifestyle businesses.

Present in Malta, Dubai and Warsaw, the Group is developing Etnika in Poland as the foundation for broader expansion across Central and Eastern Europe.

Malta Dubai Warsaw

A platform built on real capabilities.

25+

Years

Shareholder retail operating experience

1,000+

Suppliers

Across the global sourcing network

5

Continents

Global sourcing reach

3

Strategic hubs

Malta · Dubai · Warsaw

5,000 m²

Retail footprint

Initial Warsaw platform

Our group

One Group. Three Strategic Hubs.

One international group, present in Malta, Dubai and Warsaw, combining global sourcing capabilities with local retail execution.

Malta. Dubai. Warsaw.

What we do

From source to customer.

We manage an integrated operating chain spanning sourcing, product, quality, logistics, retail and customer experience.

  1. 01

    Discover

    Global trends & product opportunities

  2. 02

    Source

    Supplier identification & procurement

  3. 03

    Control

    Quality, compliance & packaging

  4. 04

    Move

    Consolidation & international logistics

  5. 05

    Sell

    Retail & distribution

  6. 06

    Learn

    Customer & operational data

A connected operating model designed to improve with every cycle.

Global sourcing

A world of product.

Through the Group’s own sourcing platform, it has access to more than 1,000 active suppliers across five continents.

The platform manages design, supplier selection, product sourcing, quality control, compliance, consolidation, packaging and international logistics, creating a diversified sourcing infrastructure supporting Etnika’s retail operations.

Sourcing highlights

  • Brazil
  • Turkey
  • France
  • Italy
  • Spain
  • Poland
  • Germany
  • China
  • Vietnam
  • India
  • Malaysia

1,000+

Active suppliers in the sourcing network

5

Continents of sourcing reach

Named sourcing origins in bronze; the wider supplier network shown as quiet points. The Group sources across the network shown.

Furniture. Objects. Textiles. Lighting. Decoration. Home.

Sourced globally. Curated for how people live locally.

Ceramic vessels, woven baskets and linen cushions grouped on plaster plinths. Folded throws, checked cushions and rattan baskets on a long display table. A decoration hall: vases, glass and candle holders on lit shelves above a marble floor. A bedroom setting with an upholstered bed, layered bedding and a wall of folded textiles. Curtain fabrics hung in coloured cylinders beside a cane bed frame. A furniture floor with sofas, dining settings and rugs under an open ceiling. Mirrors, lamps and small objects arranged on terrazzo and plaster plinths.

Our retail brand

Etnika Global inspiration. Local relevance.

Etnika is the Group’s consumer-facing home and lifestyle brand, bringing together furniture, decoration and everyday home products sourced from around the world.

The concept combines design, quality, discovery and accessible pricing through a flexible multi-format retail model.

The Etnika flagship: a timber-screened building among trees.

Flagship

4,000 m²

Immersive destination showroom

The Etnika mall format: an inline storefront with room-set display windows along a mall corridor.

Mall

500 m²

Curated mall-based format

The compact Etnika urban format: a freestanding red unit with a lit display window of ceramics.

Urban

150 m²

Compact urban concept

Discover Etnika Poland ↗

How we think

Principles that shape how we build.

  1. 01

    Global by design.

    We look beyond borders for products, ideas, talent and capabilities.

  2. 02

    Local by execution.

    Retail is ultimately local. We build teams, assortments and experiences around the markets and customers we serve.

  3. 03

    Accessible by principle.

    We believe considered design and quality should reach a broad audience rather than remain the privilege of luxury.

  4. 04

    Built for the long term.

    We invest in people, technology, infrastructure and relationships designed to compound over time.

Technology-led operations

One connected view of the business.

Our technology infrastructure connects sourcing, purchasing, inventory, logistics, retail and finance, creating greater visibility across the Group and supporting faster, better-informed decisions.

Etnika OS connects seven functions across the Group:

  • Sourcing
  • Purchasing
  • Inventory
  • Logistics
  • Retail
  • Finance
  • Data

Our experience

A new platform. Built by experienced operators.

Etnika Group combines entrepreneurial ownership with deep functional expertise across retail, sourcing, supply chain, logistics, finance, marketing and real estate.

Rayan Sharara, Founder and Group CEO of Etnika Group.

Rayan Sharara

Founder & Group CEO

Founder and CEO of Etnika Group and Managing Partner of Orca Group, with 15+ years of experience in international home retail and the development of large-scale retail operations. Today based in Warsaw, he is focused on building Etnika while still travelling extensively around the world for product development, sourcing and the group’s international activities.

Meet our leadership →

Supported by specialist partners

We work with leading specialist partners across brand, real estate, design, construction and professional services.

  • McCann PolandMarketing and Communications Partner
  • ForbisDesign and Build Consultant
  • Solida CapitalReal Estate Sourcing and Development Partner

Our ambition

Poland is the beginning.

Our first phase is focused on establishing a strong operating platform in Poland. Over time, our ambition is to leverage the Group’s sourcing capabilities, technology, management infrastructure and flexible retail formats to expand selectively across Central and Eastern Europe.

  1. 01

    Warsaw

    Establish the model

  2. 02

    Poland

    Build national scale

  3. 03

    CEE

    Expand selectively

An Etnika interior: a made bed in front of a full-height shelf of pale ceramics and plants.

Inspired by the world. Built for how people live.

Etnika Group

Malta · Dubai · Warsaw

Discover the Group Contact us

Let’s build what comes next.

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